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Flume embraces online research communities for real time consumer insights

Flume online research communities - new case study Flume reveals rich, real-time consumer insights by building on Qualzy as its qualitative research platform. Independent market..

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The Ethics of AI in Qual Research

As AI continues to infiltrate the realm of qualitative research, it is crucial that researchers navigate the ethical implications of this rapidly advancing technology. While AI..

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AI-Assisted Analysis: Best Practice

Artificial Intelligence (AI) has transformed the landscape of data analysis, providing a powerful means of unlocking insights and making data-driven decisions. In qualitative..

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