5 predictions for the future of qualitative research
Come with us as we gaze into our crystal ball to see what 2024 holds for qual As a shiny new year beckons, it’s time to look forward at what the next twelve months may bring. Even..
Rewiring Qualitative Research Businesses with AI
How research agencies and consultants can respond to realise the potential of Generative AI Has it really been less than a year since generative AI burst into our world and..
The Ethics of AI in Qual Research
Qualitative research
Informed decision making
Best practice
Challenges in ai
Bias and transparency
Responsible implementation
As AI continues to infiltrate the realm of qualitative research, it is crucial that researchers navigate the ethical implications of this rapidly advancing technology. While AI..